Graphic design by definition
everything must match, or the brand is muddled
The above rolling definition is a good one from wikipedia. The key element in graphic design is consistency. It is not as simple as it sounds. First we focus on your vision, strategic business plan and product. Then we help identify the market you wish to reach. Finally, we help you decide on the look and feel that you want to portray and the best way to reach the market you have identified. After these things are decided, we begin work on the logo, the printed collaterals, the website and the advertising venues.
Usually the first collateral materials that come out of a marketing plan after the logo is designed include business cards, a brochure to generally describe your business, a website, and stationery. In the mix, we brand the social media venues you select, like Facebook or Twitter or Linked-in. If there is physical space, or company vehicles, signage is also needed. Next you identify publications and events for advertising and go through all the hoops to get your name branded in the right markets.
Some things graphic designers produce
Logos | Website Design | Business Cards | Brochures | Direct Mail | Post Cards | Newsletters | Rx Pads | Stationery | HR Materials | Catalogs | Magazines | Labels | Packaging | CD/DVD Wrappers | Sample Galleries | Greeting Cards | Displays | Posters | Signs | Vehicle Graphics | Event Slicks | Flyers | Ads
Working with a graphics professional may seem daunting to you, but it does not have to be difficult.
If you are a newbie just starting to brand your business, take a look at the 5 minute YouTube description on what that kind of relationship might look like, and what products and services you might consider for your company. (It's an "oldie but goodie".) Typically, a general information meeting with a designer is complimentary. It is a good way to see if you think you can work together before signing on the dotted line to begin work. It is best to hire one designer to oversee ALL of the print and web graphics for your company.
Best Practice: Hire ONE professional to oversee ALL of the print and web graphics for your company.
- Work with a well-planned and approved storyboard.
- Do not use art from "google images" or anywhere else on the net without checking copyright.
- Never publish pages until they are complete.